Ranks 11–50
The full power map.
Traffic owners, networks, infrastructure companies, publishers, major operators, lead-gen platforms and regional power brokers.
#PersonCompanyWhy they matter
11
CEO of AdTech Holding, whose portfolio includes PropellerAds. PropellerAds reports more than 2 billion monthly active users, giving the group substantial reach among performance advertisers and international direct-response media buyers.
12
VP/GM of Ads & Commerce at Google. She helps shape products inside a Google advertising business that generated about $294.7 billion in 2025, including automated bidding, merchant feeds, AI advertising, attribution and commerce surfaces used by performance marketers worldwide.
13
CEO of MGID. MGID reports 850 million+ monthly unique users, 32,000+ content sites and more than 185 billion content recommendations per month, making it a major global native and performance traffic source.
14
Founder and CEO of Digistore24. The company reports serving 2 million digital entrepreneurs across 180 countries and processing roughly $3 billion in total sales, with a marketplace deeply integrated into affiliate-driven digital product distribution.
15
Founder and CEO of Mobvista. Mobvista reported roughly $2.05 billion in 2025 revenue, with Mintegral contributing about $1.96 billion. Hurun’s 2026 list estimates Duan’s wealth at roughly US$1 billion, reflecting the scale of the mobile advertising business he controls.
16
Founder of YCORN Global and SeamX. His group disclosed $133 million of Meta spend in a recent 30-day period across 329 active clients, implying more than $1.5 billion of annual Meta spend at that run-rate; it has also reported a $5 million spend day and roughly 128 staff.
17
CEO of ClickDealer. The network reports around 10,000 active publishers, 1,000+ clients, 40 billion monthly impressions and activity across 180 GEOs, giving it substantial reach in performance marketing worldwide.
18
CEO of Adsterra. The platform reports 45,000+ direct publishers, 16,000 advertisers, more than 36 billion monthly ad views and coverage across 248 GEOs, making it a major performance traffic marketplace.
19
CEO of TrafficStars. The platform reports more than 10 billion ad impressions per day across 200+ countries, with particular importance in iGaming and other high-volume direct-response verticals.
20
CEO of Orbio World. The group reported roughly €264.9 million in 2025 revenue and €15.3 million in net profit, with about 8.5 million customers across 131 countries. Its scale makes it a major direct-response ecommerce operator.
21
Co-founder and CEO of AppLovin. Advertisers spend more than $11 billion annually through its platform, while its MAX monetization stack reaches around 1 billion daily active users, giving AppLovin major influence over mobile performance acquisition economics.
22
CEO of MaxBounty. The long-running CPA network offers roughly 2,000+ active CPA campaigns, maintaining a large marketplace where affiliate traffic, advertiser demand and payout economics meet.
23
Co-founder and CEO of ShopBack. ShopBack reports 20 million+ active annual users, around $5.5 billion in annual GMV, 20,000+ merchant partners and more than $900 million in cashback paid, making it a major APAC commerce and affiliate distribution platform.
24
Founder and CEO of eclicktech / Yeahmobi. Yeahmobi reports 5,000+ advertisers, reach across 200+ countries and regions and access to more than 7 billion devices, giving the group major cross-border mobile performance reach.
25
Co-founder and CEO of Moloco. Moloco Ads reports more than 2 billion daily active users across 2.8 million+ apps; 45 of the top 50 highest-grossing mobile app publishers advertised with Moloco in 2025, and more than 90% of spend is optimized to deeper-funnel CPA or ROAS goals.
26
Leads Google’s affiliate partnership relationships with professional affiliates and media buyers. His role gives the affiliate industry a direct operating bridge into Google on policy, product, account access and performance-marketing issues.
27
Founder and CEO of GiddyUp. The company reports more than $2 billion in product sales, 10 million+ customers, 300+ brands and more than $435 million in commissions paid to performance partners.
28
General Manager of MediaGo, Baidu Global’s advertising platform. MediaGo reports more than 30 billion monthly ad impressions and over 500,000 ad requests per second; its recommendation technology has also been described as operating at billion-parameter scale.
29
Founder and CEO of PartnerBoost. The platform reports 15,000+ brands, 100,000+ affiliates and creators and a 400+ person service organization, making it a major bridge between Chinese brands and global affiliate distribution.
30
Founder and CEO of Ringba. Ringba is core pay-per-call infrastructure used by major buyers, networks and publishers, and the company says billions of dollars have been paid through its wider ecosystem.
31
Founder of Idea Clan and a major direct-response affiliate operator. He has reported more than $25 million in ClickBank commissions since February 2026, including a $1 million commission day, with roughly 250 staff and more than $100 million in historical managed ad spend.
32
Founder and CEO of MaxWeb. The network reports more than 40,000 active affiliates and 300+ CPA offers, giving it significant influence in health, ecommerce and direct-response affiliate traffic.
33
Co-founder and CEO of Everflow. The company reported about $4.3 billion in partner-tracked revenue in 2025, more than $30 million in ARR and 1,200+ brands, spanning partner management, attribution, payments and marketplace infrastructure.
34
Founder and CEO of The Aragon Company. Its ecosystem has handled more than 15 million paid calls; Premium reported 2 million conversions in 2025 and more than $36 million paid to affiliates over three years.
35
Founder and CEO of Marketcall. The pay-per-call platform reports 119,000 active affiliates, 18.2 million calls, more than $277 million in affiliate earnings and activity across 165 countries.
36
CEO of Partnerize. The platform reports 1,800+ clients, more than $15 billion in transactions, 750,000+ partners and 250,000 influencers, giving it significant enterprise partnership infrastructure scale.
37
Founder and CEO of ArabyAds, including Boostiny. Boostiny reports 300+ brands, 5,000+ premium supply partners and more than 18 million transactions, making the group a major performance and affiliate platform across MENA.
38
Founder and CEO of Involve Asia. The company reports more than $1 billion in transactions and 700,000+ publishers, making it one of Southeast Asia’s largest affiliate and creator commerce networks.
39
Co-founder and CEO of Commission Factory. The network reports 50,000+ affiliates, 600+ advertisers and more than AU$50 million in sales per month, giving it major influence in Australia and APAC performance partnerships.
40
Co-founder and CEO of vCommission. The network reports more than 100,000 affiliates and operates across India, Singapore, the UAE, the UK and the U.S., making it a major South Asian affiliate distribution platform.
41
Co-founder and co-CEO of Better Collective. The group generated roughly €337 million in 2025 revenue and reaches around 112 million monthly unique users, making it one of the world’s largest performance-driven sports and betting publishers.
42
Founder of LEGENDS. The company reports more than 700 specialists across performance marketing, gaming, betting and finance, while Potapenko has said its Telegram channels collectively reach more than 7 million followers.
43
Founder of BeesAds. She reports more than $100 million in cumulative advertising spend across Google, Meta and programmatic channels, giving her substantial operating scale in cross-border direct-response media buying.
44
CEO of Teads. Following the combination of Outbrain and Teads, the group generated roughly $1.3 billion in 2025 revenue and operates across 10,000+ publisher properties and 20,000 advertisers.
45
A senior leader at Pangle, ByteDance’s mobile advertising network. Pangle reports integration with roughly 380,000+ apps, giving it major mobile traffic and monetization reach, particularly across APAC and emerging markets.
46
Founder of Digitas Finance. The firm reports more than $25 million in tax savings for digital marketers and says it works with five of the world’s top ten affiliate marketers, giving it an unusually central financial-services role in the operator ecosystem.
47
Ecommerce operator, advertiser and educator. He reports generating more than $200 million in ecommerce sales and spending more than $50 million of his own capital on advertising, with public biographies commonly citing $100 million+ in commercial scale.
48
Founder of A4D and a longtime superaffiliate and network operator. A4D has historically reported more than 2,000 merchants and 12,000 media-buying affiliates, giving Akatiff durable influence across direct-response offers and traffic.
49
Veteran media buyer and founder of The Wolf Marketing. He has reported more than $220 million in annual advertising spend, making him one of the highest-scale independent paid-acquisition operators associated with the affiliate industry.
50
Founder of Paragon Social Commerce and an eight-figure TikTok Shop and social-commerce operator. Her business sits at the intersection of paid social, creator distribution, ecommerce and affiliate-style performance compensation.